The Relationship between your hotel and Google.
It can be a blossoming relationship; Google and your hotel. If things are right, your hotel is found in Google if people search for ‘hotel’ and ‘name of the city’ plus maybe some extra search words like spa, restaurant, rooftop bar. This is when people do not know the name of your hotel of course. You want to come up in Google, Yahoo and Bing search results with your direct URL and a short link to your online booking form.
If potential customers arrive in your town area, your hotel should pop up in Google Maps with a nice route description plus a link to your website. And customers searching for tourist information about your city bump into your website